Get Blogged by JoKi

"The only frontiers are in your mind"
22 | 07 | 2017
Latest Tweets

Most Read Articles
Article Time Line
About me
Family guy, geek, entrepreneur, software craftsman: Visual FoxPro, C#, SQL Server, MySQL, Linux consultant, conference speaker

Certificates & Awards

Microsoft Certified Professional

Microsoft Specialist - Programming in HTML5 with JavaScript and CSS3 Specialist

Get in touch

Sharing is caring

Recent books

If you like the information on these pages, your support is highly appreciated.
Thank you very much!


Spacer for layout formatting

Social eCommerce by Stephan Spencer, Jimmy Harding & Jennifer Sheahan

User Rating:☆☆☆☆☆ / 0
Recension 13 November 2014 - 

Another book title based on my participation in the O'Reilly Reader Reviews programm. This time we are diving into the depths of online marketing. Whether it's for your own business or providing professional services to your clients as a consultant you definitely should have a go at this book.

Following my review as published on Amazon:

Practical and efficient guide

The book structure is divided in some general background information regarding past, present and maybe future social media networks to keep an eye, then explicit guidelines and marketing strategies on different fields of business, and last but not least great advice on how to get the message out to a broader audience. This allows for quick navigation and using the book as a reference rather than a back-to-back read. Personally, while reading about a particular marketing strategy I went back and forth between other chapters to fill in some interesting side-note and to cook up some ideas.

Although, using and running paid advertising services for some of my clients I still came across a big pile of improvements. The authors describe the benefits of shifting away from plain numbers in terms of search engine ranking towards conversions (and therefore earning money) very well. I'm going to keep this title in an easy to reach location on the bookshelf for obvious reasons:

  • It clearly helps me and my clients to create better and more successful marketing campaigns on social media networks.
  • It's a treasure trunk of links to outstanding online resources in order to create better adverts.
  • Lots of practical information about things to avoid ;-)

 Surely, a must-read book title for anyone selling products or services online. Create value, trust in your brand and then focus on revenue.


blog comments powered by Disqus
Spacer for layout formatting